Purpose–To investigate, analyse and identify the reasons for contradictory conclusions in
past studies of country of origin (COO) influences on buyers' beliefs and purchase intentions …

While the currently prevailing conceptual framework of first mover advantages (FMAs)
specifies various market mechanisms through which first movers can gain pioneering …

In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural
aspects of international website design, honing in on three objectives:* First, to present a …

This article examines the effect of age at internationalization and pace of internationalization
on the survival of small and medium-sized enterprises. Two sets of hypotheses are …

In a provocative article in this journal, Jean‐Claude Usunier (2006) summarizes the critique
on country of origin (COO) research and proclaims it to be ivory tower research that is of little …

This paper examines Chinese and British consumers' evaluations of Chinese, and
international brands, and factors affecting their brand choice. The results support recent …

Purpose–The pupose of this paper is to investigate consumers' behavior in emerging
countries. In particular, it simultaneously assesses the effects of country image and country …

Numerous academics and marketers are sceptical about the relevance of research on
country-of-origin (coo) effects. This criticism is based on a series of studies suggesting that …

Previous studies examining the effects of pioneer market entrance effects have shown that
favorable results come from being a first entrant: others find mixed evidence and some even …

Page 1 Applied Marketing Science / Angewandte Marketingforschung Roxana Codita
Contingency Factors of Marketing-Mix Standardization German Consumer Goods Companies in …