The emergence of social commerce has brought substantial changes to both businesses
and consumers. Hence, understanding consumer behavior in the context of social …

Customer satisfaction has emerged as one of the most important factors that guarantee the
success of online store; it has been posited as a key stimulant of purchase, repurchase …

Nowadays many people use mobile applications for different purposes to manage their daily
activities more conveniently and efficiently. Thus, mobile apps contribute to the optimization …

Drawing on social learning theory, this study investigates the relationship between (hedonic
& utilitarian motivations) and online purchase intention (OPI) under Chinese social …

Drawing on the stimulus-organism-response (SOR) framework, a model is tested that
improves the understanding of customer loyalty toward social commerce websites. The …

The increasing adoption of AI chatbots in online shopping assistance, as a complement or
substitute for human frontline employees (HFLEs), leads to the question whether HFLEs …

Web 2.0 applications and social media have transformed e-commerce into a new business
paradigm, which is called social commerce. This development has changed the customers' …

Social media is shaping the way companies and brands engage and interact with
consumers, particularly Millennials. In light of this growing trend, this study aims to …

Voice assistants have emerged as a new form of technology that can identify human speech
and respond accordingly via synthesized voices and this family of technologies has helped …

This study develops a comprehensive research model to explain user willingness to accept
AI assistants, and the acceptance path pertaining to this process. User data was used to test …