Current discussions in academia and in the press increase consumers' awareness of
potentially deceptive online reviews. The increasing practice of fake reviews posted online …

La résistance du consommateur a fait l'objet d'un développement récent mais significatif en
marketing. La variété des recherches et l'absence de cadre théorique appellent cependant …

Purpose–By examining the behaviours of cynical consumers and the factors that give rise to
them, the paper's aim is to highlight the potential impact of consumer cynicism on firms and …

Consumer resistance has received significant attention in marketing recently. The diversity
of approaches and the absence of a theoretical framework call for a conceptual synthesis …

The paper focuses on consumer cynicism in online environments, using the anti‐Christmas
sites of the Internet as an empirical case. Drawing on the discursive power model of …

This article examines the role of political ideology as a motivation for general and targeted
anti-consumption. Using data from a cross-sectional online survey conducted in the United …

Purpose–The exchange of goods between individual consumers being facilitated by the
internet and “peer‐to‐peer”(P2P) systems is severely altering the business landscape. In …

This study seeks to provide a deeper understanding of motivation for ethical consumerism
and to determine whether it is influenced by cultural differences. Based on surveys …

L'objectif de cet article est de proposer une approche dispositionnelle de la propension à
résister du consommateur (PRC), capable de prédire des comportements critiques à l'égard …

Cette recherche s' intéresse aux motivations à la vente d'occasion entre particuliers (C to C).
Trois études (focusgroup, entretiens semi-directifs et questionnaire) montrent que les …