The impact of brand image on customer satisfaction and brand loyalty: A systematic literature review

AH Tahir, M Adnan, Z Saeed - Heliyon, 2024 - cell.com
This literature review examines the impact of brand image on customer satisfaction and
brand loyalty in the context of foreign tourism. Following a review of relevant literature …

Effect of corporate social responsibility on consumer satisfaction and consumer loyalty of private banking companies in Peru

L Leclercq-Machado, A Alvarez-Risco… - Sustainability, 2022 - mdpi.com
This study aimed to determine the effect of corporate social responsibility (CSR) on
consumer satisfaction and loyalty in the Peruvian private banking sector. A total of 390 bank …

Examining the mediating effect of multi-channel integration quality in the relationship with service quality, customer satisfaction and customer loyalty in the Saudi …

Z Alzaydi - Management & Sustainability: An Arab Review, 2023 - emerald.com
Purpose Since banks do not sell tangible products, they rely heavily on customer
interactions and retention, which requires service quality, customer satisfaction and …

Do organizational commitment and consumer satisfaction mediate the relationship corporate social responsibility-sustainable performance? Assessing happiness …

J Martínez-Falcó, E Sánchez-García… - Management …, 2024 - emerald.com
Purpose The research aims to analyze the effect of corporate social responsibility (CSR) on
sustainable performance (SP), as well as the mediating effect of organizational commitment …

A THE INFLUENCE OF CUSTOMER EXPECTATIONS ON BANK SERVICE PERFORMANCE AND BANK CUSTOMER SATISFACTION AND ITS EFFECT ON …

Z Aripin - KRIEZ ACADEMY: Journal of development and …, 2023 - kriezacademy.com
Beckground: The banking industry has experienced rapid development in recent years.
Competition among banks has intensified, and to maintain a competitive advantage, it is …

Linking corporate social responsibility, consumer identification and purchasing intention

Q Zhang, S Ahmad - Sustainability, 2022 - mdpi.com
Apart from the broad oversight of a company's supply chain practices, more businesses are
recognizing the importance of corporate social responsibility (CSR) and its influence on …

E-banking customer satisfaction and loyalty: Evidence from serial mediation through modified ES-QUAL model and second-order PLS-SEM

RR Ahmed, D Streimikiene, ZA Channar… - Engineering …, 2021 - inzeko.ktu.lt
This research aims to measure the service quality of e-banking through e-customer
satisfaction & e-customer loyalty in the Islamic e-banking sector of Pakistan. For this …

Understanding consumers' continuance intention toward recommendation vlogs: An exploration based on the dual-congruity theory and expectation-confirmation …

T Yang, F Yang, J Men - Electronic Commerce Research and Applications, 2023 - Elsevier
Any content provider of a recommendation vlog (rec-vlog) strives to retain consumers and
facilitate their continuance intention to use the rec-vlog to obtain product information. Based …

Examining the interconnections between E-CRM, customer experience, customer satisfaction and customer loyalty: A mediation approach

AK Mokha, P Kumar - Journal of Electronic Commerce in …, 2022 - igi-global.com
This study examines the impact of electronic customer relationship management (E-CRM)
on customer loyalty through the mediating effects of customer experience and customer …

Electronic customer relationship management (E-CRM) and customer loyalty: The mediating role of customer satisfaction in the banking industry

P Kumar, AK Mokha - International Journal of E-Business Research …, 2022 - igi-global.com
This study examined the impact of E-CRM on customer loyalty with the mediating effect of
customer satisfaction in the banking industry. Customer satisfaction is important for loyalty …