Purpose In recent years, the craft beer (CB) industry has gained impetus and has
experienced significant growth in scientific publications. This study aims to present a …

Beer is one of the most consumed alcoholic beverages in the world; its consumption and
preference are evolving from traditional industrial beers of low complexity to novel craft …

Aims To investigate whether 'low sugar'and related claims influence consumers' perceptions
of the healthiness or other attributes of alcoholic drinks, promote greater consumption or …

Beer is a widely produced, consumed, and traded alcoholic drink all around the world. This
paper investigates the factors influencing competitiveness in the global beer trade on the …

This study investigates the effect that social group influences have on the purchase intention
of premium alcohol by adapting the theory of planned behaviour. The moderating effect of …

To identify the key drivers of consumption, we analyzed consumer preferences and
estimated the willingness to pay for craft beer compared with industrial products in Italy. For …

In the beer market, changes in demand are playing a pivotal role for future sectoral
dynamics. Beer drinkers are increasingly seeking new tastes, experiencing different …

This study investigated the relationship between Millennials' attitudes towards drinking craft
beer and food choice factors grounding the Food Choice Questionnaire (FCQ) to explore …

Bitterness is classically considered undesirable in foods and beverages. Yet, widespread
commercial success of beers (like Bitters in the UK or IPAs in the US) indicate bitterness is …

Understanding the preferences, perceptions and motivations behind the consumers'
decision-making is a fundamental aspect of predicting the potential commercialization of …