Linking brand attitude to word-of-mouth and revisit intentions in the restaurant sector
Purpose Following the planned behaviour theory, the aim of the paper is to analyse the role
played by brand attachment, brand characteristics and congruence in enhancing brand …
played by brand attachment, brand characteristics and congruence in enhancing brand …
The mediating role of self-congruity in transnational higher education choice: a proposed framework
Purpose This paper aims to propose a conceptual framework to bridge the gap between the
dimensions of brand equity (brand awareness, brand association and perceived quality) and …
dimensions of brand equity (brand awareness, brand association and perceived quality) and …
[PDF][PDF] Impact of brand equity on intention to use instant coffee
DT Cuong - Marketing i menedžment innovacij, 2023 - zbw.eu
Today, brand equity is acknowledged as a key component of a company's business strategy,
a tactical issue for achieving a competitive edge, a key component of brand building, and a …
a tactical issue for achieving a competitive edge, a key component of brand building, and a …
A Study On Customer Buying Behaviour Based On Brand Equity And Satisfaction Towards Organized Retail Stores
MKS Felix, MH Nalini - Educational Administration: Theory and Practice, 2024 - kuey.net
The findings elucidate that brand equity is significantly differing amidst profile of customers
in organized retail outlets. Brand awareness, brand association, perceived quality and brand …
in organized retail outlets. Brand awareness, brand association, perceived quality and brand …
Effective Sales Promotion: A Necessary Catalyst for Elongating the Product Life Cycle in A Developing Economy
Abstract The Product Life Cycle (PLC) is a concept that likens a product to animate objects
because its life span ranges from introduction to decline. Products can further be likened to …
because its life span ranges from introduction to decline. Products can further be likened to …
Location-based services as marketing promotional tools to provide value-added in e-tourism
S Mohammadi, A Darzian Azizi… - International Journal of …, 2021 - dcm.atu.ac.ir
Purpose: E-tourism is the most cost-effective way to communicate with the target market and
to publish information. It is also an easy way for customers to buy travel products. Recent …
to publish information. It is also an easy way for customers to buy travel products. Recent …
[PDF][PDF] Brand association and affective loyalty in selected deposit money banks
OO Abisola, OK Joseph, OI Oluwole, O Olaleke… - Proceedings of …, 2020 - ocerints.org
Banks across the world are expected to build powerful brands that communicate their values
through every point of contact they have with customers; particularly in services that need a …
through every point of contact they have with customers; particularly in services that need a …
The effect of an influencer communicative message on personal brand evaluation in social media
U Kurklietytė - 2024 - epublications.vu.lt
SUMMARY VILNIUS UNIVERSITY BUSINESS SCHOOL DIGITAL MARKETING STUDY
PROGRAMME STUDENT UGNĖ KURKLIETYTĖ THE EFFECT OF AN INFLUENCER …
PROGRAMME STUDENT UGNĖ KURKLIETYTĖ THE EFFECT OF AN INFLUENCER …
Relación entre Valor de Marca Basado en el Cliente e Intención de Compra para Restaurantes de Ceviches, Pescados y Mariscos
PJH Ferro, FML Ramírez, MRM Loayza, JAJT Matta - 2019 - search.proquest.com
El objetivo principal de la presente investigación fue determinar si existe una correlación
entre el valor de marca basado en el cliente y la intención de compra en el contexto de …
entre el valor de marca basado en el cliente y la intención de compra en el contexto de …