The fast fashion linear business model and its widespread consumption practices have
instigated numerous environmental consequences, prompting extensive research into …

This study aims to conceptualize the green influencer marketing (GIM) and to develop a GIM
scale for its measurement. To achieve this goal, this research used a sequential exploratory …

Although previous studies have offered comprehensive overviews of consumer behavior or
sustainable fashion, research specifically focusing on Muslim fashion is relatively limited. In …

Consumers consider authenticity a critical factor in fashion brand evaluation, sustainable
marketing has become essential in marketing activities. And also sustainable fashion brands …

Social media has become an integral part of our daily lives. Influencers have emerged as
significant players in promoting sustainable consumption in recent years. With their reach …

While fashion brands, manufacturers, and third-party agencies have long used eco-labels to
inform consumers about their sustainability efforts, this method is now becoming popular …

Purpose The unethical use of natural resources is contributing to the increasing
environmental degradation. The depleting environment poses a threat to the sustainability of …

Purpose This study proposes and empirically tests the hypothesis that most consumers differ
significantly in how accurately they express knowledge about what experts define as …

Purpose The main purpose of this study is to investigate the mediating role of fashion
clothing involvement in the relationship between body appreciation and maladaptive …

The concept of 'de-influencing', which has emerged as a new movement aiming not to
consume in the consumer society, is gaining more popularity on social media. However, the …