Due to eco-sustainable marketing practices, customer consciousness has increased the use
of eco-sustainable goods in India. This provides new opportunities for businesses and …

Based on the Theory of Planned Behavior model, this exploratory study aims to examine
factors fostering millennials' purchasing intentions toward eco-sustainable products in …

The purpose of the paper is to evaluate the impact of environmental attitude, green
satisfaction, green trust, and green perceived quality on Green Purchase Intention (GPI) with …

This study aims to identify the key antecedents that influence young Indian consumers'
environmental attitudes, which indirectly affect their green purchasing behavior. A model is …

Examining the role of consumer lifestyles on ecological behavior among young Indian
consumers | Emerald Insight Books and journals Case studies Expert Briefings Open …

Purpose Using three theoretical lenses− organismic integration theory (OIT), theory of
values-belief-norm (VBN) and gender schema theory (GST)− this study aims to examine the …

The purpose of this paper is to explore the relationship of environmental concern of
consumers with their attitude towards green products and also to identify the predictors of …

The transportation sector has dominated global fuel consumption and as a result,
greenhouse gas emissions have risen at an alarming rate. As a consequence, many …

This exploratory study examines the factors that promote green purchasing intentions and
understand the differences between the two generations, such as millennial and …

Role of religiosity in purchase of green products by Muslim students: Empirical evidences from
India | Emerald Insight Books and journals Case studies Expert Briefings Open Access …