The objective of this study is to determine role of packaging on consumer's buying behavior.
The purpose of this research is to examine the essential factors, which are driving the …

The aim of research is to analyze the influence of life styles and cultural values on the
impulse buying behavior of Pakistani university students and professionals in different …

In this study, the researcher examines how brand managers can take advantage of the
brand power of their Brands in the marketplace of Pakistan by using strategic logo …

The present study was planned and conducted with the aim of researching the influence of
packaging elements on the consumer purchase decision. This study was conducted among …

Packaging has become itself a sales promotion tool for commercial organizations.
Consumers are exposed to more than 20,000 product choices within a 30-minute shopping …

The aim of this theis is to investigate seven indicators of brand image, namely, price,
promotion, service quality, store environment, brand name, design, and product quality on …

The purpose of this study is to examine and analyze the factors that influence consumer
attitudes (Culture, Personality, Psychology, and Marketing Mix) in buying Robusta coffee …

This study has a sole purpose to critically understand the factors that influence the impulsive
purchasing behaviour of females in Dhaka, Bangladesh. The three independent variables …

Nowadays, culinary industries significantly enhance capacity product diversification to
endorse economic development. This significant change appears to unlock the product's …

The purpose of this study is to analyse the influence of men's awareness of their skincare
and appearance, as well as the development of the skincare industry specifically for men …