To enhance social media users' shopping experiences, social media platforms launched an
online shopping feature–the checkout button–allowing users to browse new products …

With the sustained growth of the newly emerged market on mobile social applications such
as Facebook, Snapchat, Instagram, WeChat, WhatsApp, and Line, mobile social commerce …

The COVID-19 pandemic has altered consumer behavior, making social commerce a viable
alternative throughout the world. Europe is trailing the US and China in adopting this …

Purpose This paper claims to identify the behavioral and cultural features that push to use,
or not, cryptocurrencies for electronic commerce. Indeed, despite the use of cryptocurrencies …

Although the internet plays a significant role in daily activities, particularly shopping, some
individuals are reluctant to shop online due to distrust in the online environment. This …

The COVID-19 pandemic has forced many brands to stop using cosmetic testers to avoid the
risk of spreading the infection, jeopardising the future of cosmetic testing. Consequently …

The application of marketing strategies and advance technology to encourage customers'
sustainable behaviour intentions is a critical issue and is receiving increasing attention in …

This study examined the role of service convenience in the formation of perceived value and
store loyalty in two different retail formats in China. Building on the hedonic-utilitarian theory …

Introduction In recent years, with the popularity of many social media platforms worldwide,
the role of “virtual social network platforms” in the field of cross-cultural communication has …

Purpose The principal purposes of the research are to empirically investigate three forms of
perceived overload on social media and shed light on their associations with users' passive …