When we use language to communicate, we must choose what to say, what not to say, and
how to say it. That is, we must decide how to frame the message. These linguistic choices …

Psychological reactance theory is a commonly relied upon framework for understanding
audience members' resistance to persuasive health messages. This review article provides …

Substantial research examines the cognitive factors underlying proenviron-mental message
effectiveness. In contrast, this study investigates the role of emotion, fear and hope …

Background Message framing has been an important focus in health communication
research, yet prior meta-analyses found limited support for using framing to increase …

Although many scholars have pointed out problems in framing research, there has been
very few systematic examinations of the published literature. To examine the common …

Message matching refers to the design and distribution of persuasive messages such that
message features (eg, the themes emphasized) align with characteristics of the target …

This completely revised second edition of the best-selling text presents an up-to-date,
comprehensive introduction to persuasive communication and attitude change. Employing …

One common obstacle to the audience's embracing the persuader's advocated action or
viewpoint is the audience's current attitudes, that is, the audience's general evaluations (of …

Although recent streams of research have suggested that emotions play a key role in
generating framing effects, little is known about the affective dimension of gain and loss …

Health misinformation can exacerbate infectious disease outbreaks. Especially pernicious
advice could be classified as “fake news”: manufactured with no respect for accuracy and …