Using two samples drawn from contrasting developed and developing countries, this
investigation considers the powerful, unique Millennial consumer group and their …

Generation Y is a cohort of the population larger than the baby boom generation. Consisting
of approximately 80 million people born between 1981 and 2000, Generation Y is the most …

This research suggests that perceived authenticity plays a significant mediating role for the
effects of model image modification and body size on consumers' advertisement and product …

The paper purpose is to investigate the green consumption behaviour of the Millennials
generation. The paper aims to understand if all Italian Millennials are similar in terms of …

This study, using scenarios, examined the impact of two kinds of cause-related marketing
(CRM) efforts (a traditional donation of a portion of sales to a related cause and a more …

In a series of three experimental studies, this research examines the effects of a retouch-free
vs. retouched disclaimer on appearance satisfaction, advertising effectiveness, and …

This fascinating new book examines diversity in moral judgements, drawing on recent work
in social, personality, and evolutionary psychology, reviewing the factors that influence the …

This paper examines the role of ethical leadership in managing purchasing agents'
unethical practices. By focusing on the manager-purchasing agent relationship within a …

This article responds to calls for further research on ethical issues in advertising. The study
examines whether advertising strategies which use female-disparaging themes are …

Purpose The purpose of this research paper was the study of an affluent Islamic market,
going through a rapid economic and social transformation, from an ethical consumption …