ABSTRACT Social commerce (s-commerce)—the use of social media to support electronic
commerce—has become pervasive. This paper aims to investigate an important type of …

Opinion spammers exploit consumer trust by posting false or deceptive reviews that may
have a negative impact on both consumers and businesses. These dishonest posts are …

In the past decade, we have witnessed the growing importance of management responses
to online reviews on digital platforms. In this study, we examine the impact of online …

Question-and-answer (Q&A) forums are gaining popularity as a user-engagement tool to
drive traffic on multiservice portals. In a platform market model, demand-side users seek …

Online healthcare portals have become prevalent worldwide in recent years. One common
form of a healthcare portal is the online consultation website, which provides a bridge …

Purpose The purpose of this 22-year paper is to synthetize business and management
literature in the context of online presence, online visibility and online reputation concepts. In …

Modern online retailing practices provide consumers with new types of real-time information
that can potentially increase demand. In particular, showing sales information to a customer …

Online consumer reviews (OCRs) are valuable to consumers and sellers. Online price
promotion is commonly used by local merchants to increase sales. However, knowledge of …

Price promotions can be implemented by either discounting a product's base price (eg,
offering a coupon) or reducing one of its surcharges (eg, free shipping). This study examines …

Online brand communities can be valuable to firms, but how do firms cultivate such
communities? We find that engagement, that is,“likes” in response to firm posts, in the online …