This paper proposes a study on the impact of social e-commerce fashion products on
continuous purchase intention, and explores the relationship between social media …

Cross‐border electronic commerce (CBEC) was developed from traditional e‐commerce to
cater to the growing demand for online transactions among global traders. Consumer …

Digitization, informatization, and Internet penetration have led to a significant rise in cross-
border e-commerce (CBEC), attracting considerable interest from academia, government …

Purpose The purpose of this paper is to develop and test a model of the uncertainties and
benefits influencing the repurchase intentions of buyers in cross-border e-commerce …

The purpose of this study was to analyze the effect of social media marketing on purchase
impulses mediated by brand attentiveness. This research has three variables, namely social …

Abstract The emergence of Cross-Border E-commerce (CBeC) has brought substantial
changes to both businesses and consumers. Although CBeC businesses have existed for …

Purpose E-commerce continues to experience unprecedented growth, but a lack of
understanding of socio-behavioral aspects of green last-mile delivery solutions is conflicting …

The logistics industry has experienced significant growth alongside the progress of the
social economy. In this research article, the aim is to create a sophisticated tracking system …

Purpose There is a growing trend in online shopping in developing and underdeveloped
economies. Measuring web retail service quality is vital to enhance and retain online …

Abstract International Online Outshopping (IOO) is the phenomenon where consumers shop
online from various electronic marketplaces across the globe. By experimentally testing a …