Picking your brains: Where and how neuroscience tools can enhance marketing research
The use of neuroscience tools to study consumer behavior and the decision making process
in marketing has improved our understanding of cognitive, neuronal, and emotional …
in marketing has improved our understanding of cognitive, neuronal, and emotional …
A systematic review of the prediction of consumer preference using EEG measures and machine-learning in neuromarketing research
A Byrne, E Bonfiglio, C Rigby, N Edelstyn - Brain Informatics, 2022 - Springer
Introduction The present paper discusses the findings of a systematic review of EEG
measures in neuromarketing, identifying which EEG measures are the most robust predictor …
measures in neuromarketing, identifying which EEG measures are the most robust predictor …
Welcome to the jungle! The neuromarketing literature through the eyes of a newcomer
Purpose To grow, any field of research must both encourage newcomers to work within its
boundaries, and help them learn to conduct excellent research within the field's parameters …
boundaries, and help them learn to conduct excellent research within the field's parameters …
A review of AI cloud and edge sensors, methods, and applications for the recognition of emotional, affective and physiological states
Affective, emotional, and physiological states (AFFECT) detection and recognition by
capturing human signals is a fast-growing area, which has been applied across numerous …
capturing human signals is a fast-growing area, which has been applied across numerous …
Interactive music for multisensory e‐commerce: The moderating role of online consumer involvement in experiential value, cognitive value, and purchase intention
Background music adds a multisensory element to marketing and e‐commerce. Applying
interactive sensory‐enabling technologies (SETs) to online shopping websites is an area of …
interactive sensory‐enabling technologies (SETs) to online shopping websites is an area of …
What can neuroscience offer marketing research?
Purpose Neuroimaging technologies such as electroencephalogram and magnetic
resonance imaging allow us to analyze consumers' brains in real time as they experience …
resonance imaging allow us to analyze consumers' brains in real time as they experience …
Analysis of stress, attention, interest, and engagement in onsite and online higher education: A neurotechnological study
D Juárez Varón, I Bellido-García, BB Gupta - Comunicar, 2023 - riunet.upv.es
[EN] The aim of this work is to register and analyse, using neurotechnology, in onsite onsite
and online university educational context, the effect on relevant variables in the learning …
and online university educational context, the effect on relevant variables in the learning …
Sustainable consumption–examining the environmental and health awareness of students at the University of Debrecen
A Bauerné Gáthy, A Kovácsné Soltész… - Cogent Business & …, 2022 - Taylor & Francis
Environmental awareness and health awareness, as part of a sustainable conscious food
consumer philosophy, differ in form and extent among societies and countries. The main …
consumer philosophy, differ in form and extent among societies and countries. The main …
A literature review of EEG-based affective computing in marketing
Affect plays an important role in the consumer decision-making process and there is growing
interest in the development of new technologies and computational approaches that can …
interest in the development of new technologies and computational approaches that can …
Análisis del estrés, atención, interés y conexión emocional en la enseñanza superior presencial y online: Un estudio neurotecnológico
DJ Varón, IB García, BB Gupta - Comunicar: Revista Científica de …, 2023 - dialnet.unirioja.es
Este trabajo tiene como objetivo registrar y analizar, mediante el uso de neurotecnología, en
un contexto formativo universitario presencial y online, el efecto que tiene en variables …
un contexto formativo universitario presencial y online, el efecto que tiene en variables …