Counterfeiting has become an economic problem of international importance and has led to
a variety of countermeasures based on lawful, political, administrative, or business …

Purpose–Trade in counterfeit goods is perceived as a substantial threat to various
industries. No longer is the emergence of imitation products confined to branded luxury …

This study hypothesizes that consumers' willingness to purchase counterfeit products is
positively related to product performance expectations and negatively related to attitudes …

Examines the consumer′ s role in the proliferation of productcounterfeiting. Describes a
demand‐side orientation to thecounterfeiting problem and discusses results from a field …

Trade in contraband amounts to billions of dollars each year, and yet the buyers of these
products are still a mystery. The purpose of this study was to model the decision to purchase …

Research on counterfeiting has focused on the supply side, with scant attention to consumer
demand for counterfeit goods. Anticounterfeiting efforts would benefit from the identification …

China's accession to the World Trade Organisation has raised concerns about pirated and
counterfeit products not only in China, but also in Asia in general. This research explores the …

Problem definition: This paper investigates how counterfeits influence a global supply chain
and how the supply chain should effectively take anticounterfeit actions. Academic/practical …

Recent marketing campaigns have urged American consumers to “Buy American.”
Marketers can improve the success of their campaigns if they understand the network of …

This paper investigates recent trends in counterfeiting in the international marketplace. The
primary objectives of this paper are to provide the international manager with (1) an …