The Internet-of-Things: Review and research directions
ICL Ng, SYL Wakenshaw - International Journal of Research in Marketing, 2017 - Elsevier
This paper presents a review of the Internet-of-Things (IoT) through four conceptualizations:
IoT as liquification and density of information of resources; IoT as digital materiality; IoT as …
IoT as liquification and density of information of resources; IoT as digital materiality; IoT as …
Closed‐loop supply chains: A critical review, and future research
GC Souza - Decision Sciences, 2013 - Wiley Online Library
In this article, I present a review and tutorial of the literature on closed‐loop supply chains,
which are supply chains where, in addition to typical forward flows, there are reverse flows of …
which are supply chains where, in addition to typical forward flows, there are reverse flows of …
Green product design in supply chains under competition
In this paper, we investigate the green product design issues in supply chains under
competition. Our research questions address how supply chains' decisions on the …
competition. Our research questions address how supply chains' decisions on the …
Price and quality decisions in dual-channel supply chains
Since the decision of non-price feature such as product quality draws a little attention in the
literature of dual-channel supply chains, this paper investigates price and quality decisions …
literature of dual-channel supply chains, this paper investigates price and quality decisions …
Generation Y vs. Baby Boomers: Shopping behavior, buyer involvement and implications for retailing
A Parment - Journal of retailing and consumer services, 2013 - Elsevier
This paper presents some significant empirical findings about generational cohorts and their
shopping behavior. Marketing has long relied on the use of market segmentation. While birth …
shopping behavior. Marketing has long relied on the use of market segmentation. While birth …
Dynamic pricing: Definition, implications for managers, and future research directions
Dynamic pricing has evolved with technology from earlier price negotiations. To maximize
revenue and provide specialized shopping experiences, businesses today use algorithms …
revenue and provide specialized shopping experiences, businesses today use algorithms …
Quality in supply chain encroachment
We study a supply chain with manufacturer encroachment in which product quality is
endogenous and customers have heterogeneous preferences for quality. It is known that …
endogenous and customers have heterogeneous preferences for quality. It is known that …
The incumbent's curse? Incumbency, size, and radical product innovation
A common perception in the field of innovation is that large, incumbent firms rarely introduce
radical product innovations. Such firms tend to solidify their market positions with relatively …
radical product innovations. Such firms tend to solidify their market positions with relatively …
Product and pricing decisions in crowdfunding
This paper studies the optimal product and pricing decisions in a crowdfunding mechanism
by which a project between a creator and many buyers will be realized only if the total funds …
by which a project between a creator and many buyers will be realized only if the total funds …
Product and price competition in a duopoly
KS Moorthy - Marketing science, 1988 - pubsonline.informs.org
This paper examines the role of consumer preferences, costs, and price competition in
determining the competitive product strategy of a firm. In the model studied here, there are …
determining the competitive product strategy of a firm. In the model studied here, there are …