Purpose–Word of mouth (WOM) plays an important role for the decision process of
customers. This is especially interesting for service-dominant organizations like theaters …

Purpose The aim of the present study is to reflect upon the use of digital audiovisual content
for the marketing of cultural events in the relative organisations and foundations during the …

In confronted Competition these hard with is times, fierce a many for scarcity all theatres
kinds of of resources. resources, are being confronted with a scarcity of resources …

This research places social media as a unique tool of museum marketing strategy that
enables the museums to engage their audiences in direct two-‐way communication and co …

Music ensembles have made a concerted attempt to reach out through social media
platforms to the communities surrounding their concert venues in order to attract young …

This article describes an empirical study of the programming strategy of the Forum, a heavily
subsidized" approved stage" in Le Blanc-Mesnil near Paris. The methodology is based on …

In tion, festivals a context the has supply of multiplied increasingly of cultural in intense
recent facilities years competi-and and tion, the supply of cultural facilities and festivals has …

En los últimos años el desarrollo de las tecnologías de la información y la comunicación ha
originado nuevas condiciones para la generación de valor en la economía y en el …

Performing artists' activities in public libraries have received scant research attention. To
address this gap, this study is based on semi-directed interviews with staff in charge of …

This article describes the experiences of TOHU, a Montreal circus arts presenter, in
engaging audiences as seen through the eyes of its Director of Marketing and …