[HTML][HTML] The health impacts of blood donation: a systematic review of donor and non-donor perceptions

R Thorpe, B Masser, SP Coundouris, MK Hyde… - Blood …, 2024 - ncbi.nlm.nih.gov
Background The health and well-being of volunteer donors is of critical concern for blood
collection agencies responsible for ensuring a stable supply of blood products. However, lay …

Segmentation as a base for digital marketing strategies in blood service: A cluster analysis for classifying healthy regional subjects

L Khomenko, L Saher, N Letunovska… - E3S Web of …, 2021 - e3s-conferences.org
The work aims to analyse the youth by lifestyle and divide it into segments for more effective
interaction in advertising campaigns. The object of the study is young people aged from 18 …

[HTML][HTML] Using digital platforms to promote blood donation: motivational and preliminary evidence from Latin America and Spain

J Torrent-Sellens, C Salazar-Concha… - International journal of …, 2021 - mdpi.com
The lack of blood donors is a global problem that prevents the demand for blood prompted
by an ageing population and increased life expectancy from being met. The aim of this study …

How anxiety relates to blood donation intention of non-donors: The roles of moral disengagement and mindfulness

L Chen, Y Zhou, S Zhang, M Xiao - The Journal of Social …, 2024 - Taylor & Francis
Blood donation anxiety is a major psychological obstacle for blood donation. However, it
remains unclear what the mechanism underlying the relationship between anxiety and …

[HTML][HTML] Blood donation barriers: How does donor profile affect them?

L Romero-Domínguez, JD Martín-Santana… - International Review on …, 2021 - Springer
Donation barriers are a crucial factor to consider in the study of blood donor behavior. Since
blood donors do not behave homogeneously, the aim of this work is to analyze how the …

[HTML][HTML] The influence of service quality and anticipated emotions on donor loyalty: an empirical analysis in blood centres in Spain

JD Martín-Santana, L Melián-Alzola - Health Care Management Science, 2022 - Springer
Blood donation centres need to recruit and retain donors to ensure the effectiveness and
efficiency of healthcare systems, as COVID-19 has recently evidenced. In such risky settings …

[HTML][HTML] The influence of sociodemographic and donation behaviour characteristics on blood donation motivations

L Romero-Domínguez, JD Martín-Santana… - Blood …, 2021 - ncbi.nlm.nih.gov
Background The study of donation motivations is essential at blood transfusion centres,
because of the impact of these motivations on an individual's decision to donate. The …

[HTML][HTML] Prosocial customer in the public sector: A PLS-SEM analysis applied to blood donation (active donors)

L Robaina-Calderín, JD Martín-Santana… - Socio-Economic …, 2023 - Elsevier
The act of donating blood creates social and public value (as a transformative service), but
donors do not always repeat, so this study analyses the antecedents of attitudinal loyalty in …

Blood donation as a public service: young citizens' prosocial behaviour

L Robaina-Calderín, L Melián-Alzola… - International Public …, 2024 - Taylor & Francis
Young citizens play a key role in providing a continuous blood supply for public health
system. This paper examines the prosocial behavior of young non-blood donors and …

Lines of scientific research in the study of blood donor behavior from a social marketing perspective

L Romero-Domínguez, JD Martín-Santana… - Journal of Nonprofit & …, 2021 - Taylor & Francis
Although blood is essential in healthcare systems for medical and surgical use, it is still a
scarce resource. Given that blood cannot be produced artificially, donors are the backbone …