This article investigates the factors that affect consumers' attitudes towards Instagram
advertisements in Egypt. Furthermore, it studies the effect of consumers' attitudes towards …

As social media platforms have evolved to be superfluously prevalent, social media
advertising comes out as an appealing avenue for expanding promotion viability. Hence, the …

In this work, we analyze sponsored content and its impact on user engagement in the
context of influencer marketing on Instagram. We collected and characterized a large-scale …

Based on the growing prospects of social media advertising, this research examined the
interplay between product attributes and ad appeals in sponsored ads on Instagram (Study …

This study aims to analyse the influence of perceived advertising values which include
informativeness, entertainment, and irritation on purchase intention through attitudes …

This research aims to study the impact of the perceived manipulative intentions during an
Instagram navigation experience on attitudinal responses and buying intention of internet …

Abstract [社群廣告] 是廣告模式中最快速且更能獲得交流性的回饋, 針對購買模式的影響有助於
提升企業與消費者之間的互動, 更能夠獲得微妙的關係以及交流性的回饋. 而在眾多社群媒體中 …

隨著行動網路的發展, 社群媒體已經是大眾日常生活的資訊來源, 也日益成為企業在品牌傳播與
廣告行銷中必不可少的一環. 然而在資訊超載的注意力經濟時代, 如何才能於一眾競爭者中 …

Abstract Instagram 限時動態及電商的發展, 促成大量限時動態贊助型廣告的出現, 消費者在瀏覽
Instagram 限時動態時便可以看到已關注或者未關注的賬號發佈的贊助型廣告 …

Perkembangan teknologi informasi yang bersanding lurus dengan perkembangan internet
dengan munculnya berbagai sosial media yang dijadikan sebagai salah satu alat …