Purpose The study aims to examine factors that influence customers' intention to use online
food delivery applications using a smartphone. The factors examined in this study are based …

Purpose The purpose of this paper is to explore the dimensions of online customer
experience (OCE) and their impact on satisfaction and loyalty in the clothing e-retail context …

With the advance of 5G communication technologies and Internet+ strategy, mobile
commerce has experienced rapid growth and needs urgent attention from researchers. It is …

This study is focused on communications that come from consumer-to-consumer (C2C)
ecommerce relationships. This topic is directly associated with the electronic word-of-mouth …

Purchases from online stores are preferred by the majority of European customers. Thus, it
has stimulated both academic and business interest the identification of the factors that can …

Consumer behavior and preferences regarding restaurant patronage during a pandemic are
different than those under ordinary conditions. This research investigates the new drivers of …

This study investigates the indirect effects of consumer fashion involvement, opinion seeking
and online buying experience on online purchasing behaviour of fashion products by …

This research establishes the relationship between the digital channels that organizations
use to communicate with their audience and the stages of the consumer buying decision …

An important aspect of fashion e‐commerce is the emergence of new types of consumer
behaviours that occur online. These behaviours are diverse and include searching for …

According to World Travel & Tourism Council, the tourism industry in Malaysia has been
boomed prosperously in few years. Accordingly, such phenomenon has largely propelled …