The new technological advances achieved during the last decade allowed the scientific
community to investigate and employ neurophysiological measures not only for research …

The application of neuroscience to marketing, and in particular to the consumer psychology
of brands, has gained popularity over the past decade in the academic and the corporate …

This article presents a consumer-psychology model of brands that integrates empirical
studies and individual constructs (such as brand categorization, brand affect, brand …

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Over the last 10 years advances in the new field of neuromarketing have yielded a host of
findings which defy common stereotypes about consumer behavior. Reason and emotions …

People see with feeling. We 'gaze','behold','stare','gape'and 'glare'. In this paper, we develop
the hypothesis that the brain's ability to see in the present incorporates a representation of …

This article discusses the role of commonly used neurophysiological tools such as
psychophysiological tools (eg, EKG, eye tracking) and neuroimaging tools (eg, fMRI, EEG) in …

The emerging discipline of neuroeconomics employs methods originally used in brain
research for investigating economic problems, and furthers the advance of integrating …

Neuromarketing is upon us. Companies are springing up to offer their clients brain‐based
information about consumer preferences, purporting to bypass focus groups and other …

The advancement of neuroscience technology has been attracted companies' and
researchers' attention. Therefore, neuromarketing studies have increased globally from …