Organizations strive to satisfy salient and unmet consumer needs by providing value through
their products and services. If environmentally sustainable “green” brands successfully exist …

The development and enhancement of creative thinking capacities is essential to marketing
students' success. But despite marketing students' need to enhance and evidence their …

Over the last 30 years, our understanding of Integrated Marketing Communication (IMC) and
how to apply it has been slowly approaching a consensus. However, the same cannot be …

Medication administration errors are common risks to patient safety in group homes.
Underlying personal and system factors are crucial contributory causes of medication …

La aplicación del insight es muy necesaria en el campo del marketing. Por ello, esta
investigación tiene como objetivo analizarla como estrategia de marca en artículos …

Litteraturstudiet anvender begrebet målgruppeindsigter om det, man på engelsk fagsprog
kalder consumer insights. På dansk anvender kommunikations-og marketingbranchen …

Currently, Ghana lags in the use of data for organizational and governmental decision-
making (Kyeremanten-Jimoh, 2018). Unlike developed economies which are mostly data …