Decision making is a complex task that involves a multitude of perspectives, constraints, and
variables. Multiple Criteria Decision Analysis (MCDA) is a process that has been used for …

As reflected in the amount of controversy, few areas in psychology have undergone such
dramatic conceptual changes in the past decade as the emerging science of heuristics …

Bayesian inference has become a standard method of analysis in many fields of science.
Students and researchers in experimental psychology and cognitive science, however, have …

Heuristics are often viewed as inferior to “rational” strategies that exhaustively search and
process information. Introducing the theoretical perspective of ecological rationality, we …

In the management literature, heuristics are often conceived of as a source of systematic
error, whereas logic and statistics are regarded as the sine qua non of good decision …

Simple Heuristics in a Social World invites readers to discover the simple heuristics that
people use to navigate the complexities and surprises of environments populated with …

Statistical illiteracy can have an enormously negative impact on decision making. This
volume of collected papers brings together applied and theoretical research on risks and …

Herbert Simon introduced the term 'bounded rationality'(Simon 1957b: 198; see also Klaes &
Sent 2005) as a shorthand for his brief against neoclassical economics and his call to …

Highlights•Fast-and-frugal heuristics are useful in situations of uncertainty, while
optimization is designed for situations or risk.•The study of the adaptive toolbox is …

Straight Choices provides a fascinating introduction to the psychology of decision making,
enhanced by discussion of relevant examples of decision problems faced in everyday life …