Background Pregnant and new parents are increasingly engaging with social media. The
impacts of engaging with social media 'influencers' and 'bloggers' during a time of …

The interdisciplinary nature and rapidly expanding literature stream devoted to influencer
marketing makes it difficult to stay abreast of the current research while simultaneously …

With its rapid uptake among young people around the world, it is no surprise that TikTok is
buzzing with cultures and practices of internet celebrity. Most notably, the platform is …

The SocietyNow series provides readers with a definitive snapshot of the events,
phenomena and issues that are defining our 21st century world. Written by leading experts …

Virtual influencer (VI) marketing has become increasingly prevalent on social media with the
evolving landscape of digitalisation. However, the use of VIs in tourism has received limited …

Beauty vloggers' feminised outputs often position them outside of traditional spheres of
technical expertise, however, their strategic management of algorithmic visibility makes them …

While Instagram influencers may have started out as ordinary people documenting their
everyday life through a stream of photographs, they are increasingly emerging as an …

Reflecting on a decade (2009–2020) of research on influencer cultures in Singapore, the
Asia Pacific, and beyond, this article considers the potential of “below the radar” studies for …

This article builds on a growing body of research on social media and authenticity through
examining practices of 'keeping it raw'in fitness cultures on Instagram. Such practices …

This article considers the growing influence of self-styled algorithmic “experts.” Experts build
valuable brands, accumulate notoriety, and piece together careers by selling theorizations of …