Purpose The purpose of this paper is to understand loyalty in the multichannel retail context.
The paper analyses the interplay between offline and online loyalty and the direct and …

Despite their significance within the apparel industry, retailers selling just their own brand of
apparel (single-brand apparel retailers) have not been examined for the relationship …

This research theorizes and empirically examines whether and how educating customers—
a brand's efforts to enhance customers' product-related knowledge—affects customer word …

Purpose Consumers' environmental behaviours are not only the result of their positive
attitudes towards environments, but also different reasons and motivations exist. Thus, the …

This study aims to investigate the interaction effects of marketing and R&D expenditure on
brand competitiveness based on performance indicators. While many studies have …

Retailers are amongst the world's strongest brands, but little is known about retailer brand
equity. In spite of their extensive use, we argue that current operational models are too …

Purpose The delivery of high-quality service is critical for the success, or otherwise, of many
retailers. However, despite calls to examine the efficacy of the dimensions of quality in …

The spread of social networks and the high level of penetration of digital content and mobile
devices have created a society in which consumers expect constant communication from …

The objective of this research is to develop a measure of consumer-based retailer brand
equity. The research process starts with the definition and the conceptualization of the …

Although retailers increasingly seek to position themselves as strong, attractive, and unique
brands, little is known about differences in retail branding among different retail sectors. This …