The Influence of Experiential Marketing and Relationship Marketing on Hotel Customer Loyalty

E Estikowati, W Astuti, H Respati - East African Scholars Journal …, 2020 - eprints.unmer.ac.id
The research objectives, describe experiential marketing, relationship marketing, customer
satisfaction and customer loyalty, analyze the effect of experiential marketing and …

Indirect Versus Direct Bookings: Hotel Customer Motivations for Online Reservations at Travel Agencies in the Cape Metropolis.

MN Kyomba, JP Spencer, G Muresherwa - Acta Universitatis Danubius …, 2022 - ceeol.com
The emergence of several online travel agents (OTA) has come with several benefits for the
potential travellers. Many accommodation establishments especially hotels find OTA helpful …

[HTML][HTML] The Effect of Human Resource Practices on Hotel Performance during Crisis: A Case Study of Star-Rated Hotels in Mombasa, Kenya

E Mukolwe, D Rotich, I Mapelu… - European Journal of …, 2023 - ajpojournals.org
Purpose: Star-rated hotels play a pivotal role in the global economy, contributing
significantly to international tourism, job creation, and fostering cross-cultural exchanges …

Indirect Versus Direct Bookings: Hotel Customer Motivations for Online Reservations at Travel Agencies in the Cape Metropole

G Muresherwa, MN KYOMBA… - Acta Universitatis …, 2022 - dj.univ-danubius.ro
The emergency of several online travel agents (OTA) has come with several benefits for the
potential travellers. Many accommodation establishments especially hotels find OTA helpful …

Service Quality and Customer Loyalty in the Automotive Industry in Kenya

KK Lagat - 2021 - erepository.uonbi.ac.ke
For a multitude of reasons, including earnings, customer referrals, publicity, market share,
and competitive positioning, businesses that want to succeed in the marketplace must build …