This study aims to do a bibliometric analysis of the literature available on the organic menu
at a restaurant to extract insights into the study area and provide direction for future …

Improvements in connectivity, smartphone adoption, data usage, a competitive e-commerce
space, innovations in financial technologies, and logistics growth are expected to push the …

The tourism business is the most effective means to strengthen the economic and financial
stability of a country. In a developing country like India this business acts as the backbone to …

Purpose The purpose of this study is to analyze two global brands (ie Benetton and Tommy
Hilfiger) and one Indian brand (ie Wills Lifestyle) in terms of general brand impression …

Online gaming has become a recent leisure time activity in India, especially among the
younger generation. Hence, more and more youngsters, specifically Generation Z are …

The growing acceptance of digital payment instruments among rural retailers in India has
significantly enhanced people's livelihoods, and represents a positive step in the country's …

This study intends to analyze the impact of the country of origin on the intention to ingest
COVID-19 vaccinations by measuring Vietnamese people's perceptions of India in the …

Despite the increasing popularity of influencer marketing, the knowledge related to the
parameters of influencer marketing affecting the brand knowledge and development of …

The development of vaccines to provide immunity has brought some relief to many countries
but, lockdowns and social distancing remain the main strategies to contain the pandemic …

Big data has garnered considerable attention from the academic and business communities.
Influencer marketing is one of the fastest-growing domains, but finding these influencers in …