This study aims to explain the role of digital marketing adoption in mediating the effect of the
COVID-19 pandemic and the intensity of competition on business performance, which is …

Sejak diterapkan sistem otonomi daerah pada tanggal 1 Januari 2001 sebagaimana yang
diatur dalam UU No. 22 Tahun 1999 yang diperbaharui dengan UU No. 32 Tahun 2004 …

The purpose of this paper is to develop a comprehensive structural model to understand the
outcomes of organizational ambidexterity (OA) within the manufacturing and service sector …

Purpose: Since the emergence of the Covid-19 pandemic, almost all the hospitality industry
has experienced a decrease in the distribution of room occupancy. Therefore, this study …

The corporate world is growing more competitive as customers become more savvy. SMEs
require a wide range of material and immaterial resources, as well as the capacity to change …

This study analysed the influence of market orientation and product innovation capability on
product competitiveness to improve marketing performance on clay handicraft products in …

Penelitian ini bertujuan untuk menjelaskan terjadinya variasi nilai marketing performance
pada perusahaan UMKM dengan menggunakan individual demensi market orientation …

Globally, the small and medium enterprises are considered as engine of economic growth
and development due to their contributions to poverty reduction, wealth creation and …

Objective: The research objective is to analyze the influence of entrepreneurial orientation,
market orientation, learning orientation on marketing performance mediated by MSME …

O presente artigo teve como objetivo analisar a orientação para o mercado (OPM) e a
maturidade digital (MTD) em um hotel categorizado como resort. O estudo qualitativo foi do …