What did Ryan Lochte do? The double-edged sword of endorsers behaving badly

J Vredenburg, M Giroux - International Journal of Sports Marketing …, 2018 - emerald.com
Purpose Endorsement deals are a key contributing factor for companies to gain brand
recognition and positive brand associations from consumers. However, endorsement …
被引用次数：17 相关文章

What did Ryan Lochte do? The double-edged sword of endorsers behaving badly

J Vredenburg, M Giroux - 2018 - researchspace.auckland.ac.nz
Purpose Endorsement deals are a key contributing factor for companies to gain brand
recognition and positive brand associations from consumers. However, endorsement …

What did Ryan Lochte do? The double-edged sword of endorsers behaving badly

J Vredenburg, M Giroux - International Journal of Sports Marketing …, 2018 - emerald.com
Purpose Endorsement deals are a key contributing factor for companies to gain brand
recognition and positive brand associations from consumers. However, endorsement …

What did Ryan Lochte do? The double-edged sword of endorsers behaving badly

J Vredenburg, M Giroux - International Journal of Sports …, 2018 - search.proquest.com
Purpose Endorsement deals are a key contributing factor for companies to gain brand
recognition and positive brand associations from consumers. However, endorsement …

What did Ryan Lochte do? The double-edged sword of endorsers behaving badly.

J Vredenburg, M Giroux - 2018 - cabidigitallibrary.org
Purpose: Endorsement deals are a key contributing factor for companies to gain brand
recognition and positive brand associations from consumers. However, endorsement …

What did Ryan Lochte do? The double-edged sword of endorsers behaving badly.

J Vredenburg, M Giroux - International Journal of Sports Marketing …, 2018 - cabdirect.org
Purpose: Endorsement deals are a key contributing factor for companies to gain brand
recognition and positive brand associations from consumers. However, endorsement …