Familiarity, ambivalence, and firm reputation: Is corporate fame a double-edged sword?

ME Brooks, S Highhouse, SS Russell… - Journal of Applied …, 2003 - psycnet.apa.org
This research questioned the proposition that corporate familiarity is positively associated
with firm reputation. Student images of familiar and unfamiliar Fortune 500 corporations …
被引用次数：238 相关文章

[引用][C] Familiarity, ambivalence, and firm reputation: Is corporate fame a double-edged sword?

ME Brooks, S Highhouse, SS Russell… - Journal of Applied …, 2003 - cir.nii.ac.jp
Familiarity, ambivalence, and firm reputation: Is corporate fame a double-edged sword? |
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Familiarity, ambivalence, and firm reputation: is corporate fame a double-edged sword?

ME Brooks, S Highhouse, SS Russell… - The Journal of Applied …, 2003 - europepmc.org
This research questioned the proposition that corporate familiarity is positively associated
with firm reputation. Student images of familiar and unfamiliar Fortune 500 corporations …

Familiarity, ambivalence, and firm reputation: Is corporate fame a double-edged sword?

Department of Veterans Affairs - Journal of Applied …, 2003 - search.proquest.com
This research questioned the proposition that corporate familiarity is positively associated
with firm reputation. Student images of familiar and unfamiliar Fortune 500 corporations …

Familiarity, ambivalence, and firm reputation: Is corporate fame a double-edged sword?

ME Brooks, S Highhouse, SS Russell… - Journal of Applied …, 2003 - psycnet.apa.org
This research questioned the proposition that corporate familiarity is positively associated
with firm reputation. Student images of familiar and unfamiliar Fortune 500 corporations …

[引用][C] Familiarity, ambivalence, and firm reputation: Is corporate fame a double-edged sword?

ME BROOKS, S HIGHHOUSE… - Journal of applied …, 2003 - pascal-francis.inist.fr
Familiarity, ambivalence, and firm reputation: Is corporate fame a double-edged sword? CNRS
Inist Pascal-Francis CNRS Pascal and Francis Bibliographic Databases Simple search …

Familiarity, ambivalence, and firm reputation: is corporate fame a double-edged sword?

ME Brooks, S Highhouse… - The Journal of …, 2003 - pubmed.ncbi.nlm.nih.gov
This research questioned the proposition that corporate familiarity is positively associated
with firm reputation. Student images of familiar and unfamiliar Fortune 500 corporations …

[引用][C] FAMILIARITY, AMBIVALENCE, AND FIRM REPUTATION: IS CORPORATE FAME A DOUBLE-EDGED SWORD?

ME BROOKS, S HIGHHOUSE, SS RUSSELL - 2003 - sid.ir
[PDF] researchgate.net

[PDF][PDF] Familiarity, Ambivalence, and Firm Reputation: Is Corporate Fame a Double-Edged Sword?

ME Brooks, S Highhouse, SS Russell… - Journal of Applied …, 2003 - researchgate.net
This research questioned the proposition that corporate familiarity is positively associated
with firm reputation. Student images of familiar and unfamiliar Fortune 500 corporations …

Familiarity, ambivalence, and firm reputation: Is corporate fame a double-edged sword?

ME Brooks, S Highhouse… - Journal of Applied …, 2003 - search.pdh.ebscohost.com
This research questioned the proposition that corporate familiarity is positively associated
with firm reputation. Student images of familiar and unfamiliar Fortune 500 corporations …