[PDF] academia.edu

[PDF][PDF] Applying Brand Equity Theory to Understand Consumer Opinion in Social Media.

E Kalampokis, A Karamanou, E Tambouris - J. Univers. Comput. Sci., 2016 - academia.edu
Billions of people everyday use Social Media (SM), such as Facebook and Twitter, to
express their opinions and experiences with brands. Companies are highly interested in …
被引用次数：21 相关文章 HTML 版
[PDF] github.io

[PDF][PDF] Applying Brand Equity Theory to Understand Consumer Opinion in Social Media

E Kalampokis, A Karamanou, E Tambouris… - kalampokis.github.io
Billions of people everyday use Social Media (SM), such as Facebook and Twitter, to
express their opinions and experiences with brands. Companies are highly interested in …
[PDF] archive.org

[PDF][PDF] Applying Brand Equity Theory to Understand Consumer Opinion in Social Media

E Kalampokis, A Karamanou… - Journal of Universal …, 2016 - scholar.archive.org
Billions of people everyday use Social Media (SM), such as Facebook and Twitter, to
express their opinions and experiences with brands. Companies are highly interested in …