A deep probabilistic model for customer lifetime value prediction

X Wang, T Liu, J Miao - arXiv preprint arXiv:1912.07753, 2019 - arxiv.org
Accurate predictions of customers' future lifetime value (LTV) given their attributes and past
purchase behavior enables a more customer-centric marketing strategy. Marketers can …
被引用次数：33 相关文章 HTML 版

A Deep Probabilistic Model for Customer Lifetime Value Prediction

X Wang, T Liu, J Miao - research.google
Accurate predictions of customers' future lifetime value (LTV) given their attributes and past
purchase behavior enables a more customer-centric marketing strategy. Marketers can …
[PDF] academia.edu

[PDF][PDF] ADeep PROBABILISTIC MODEL FOR CUSTOMER LIFETIME VALUE PREDICTION

X Wang, T Liu, J Miao - academia.edu
Accurate predictions of customers' future lifetime value (LTV) given their attributes and past
purchase behavior enables a more customer-centric marketing strategy. Marketers can …

A Deep Probabilistic Model for Customer Lifetime Value Prediction

X Wang, T Liu, J Miao - arXiv e-prints, 2019 - ui.adsabs.harvard.edu
Accurate predictions of customers' future lifetime value (LTV) given their attributes and past
purchase behavior enables a more customer-centric marketing strategy. Marketers can …