Mass prestige value and competition between American versus Asian laptop brands in an emerging market—Theory and evidence

A Kumar, J Paul - International Business Review, 2018 - Elsevier
In recent years, competition between brands have been linked to mass prestige associated
with the brands. Mass Prestige (Masstige) is very important to study, and yet it is a relatively …

Mass prestige value and competition between American versus Asian laptop brands in an emerging market—Theory and evidence

A Kumar, J Paul - International Business Review, 2018 - Elsevier
In recent years, competition between brands have been linked to mass prestige associated
with the brands. Mass Prestige (Masstige) is very important to study, and yet it is a relatively …

Mass prestige value and competition between American versus Asian laptop brands in an emerging market—Theory and evidence

A Kumar, J Paul - International Business Review, 2018 - econpapers.repec.org
In recent years, competition between brands have been linked to mass prestige associated
with the brands. Mass Prestige (Masstige) is very important to study, and yet it is a relatively …

[PDF][PDF] Mass prestige value and competition between American versus Asian laptop brands in an emerging market—Theory and evidence

A Kumar, J Paul - justinpaul.uprrp.edu
In recent years, competition between brands have been linked to mass prestige associated
with the brands. Mass Prestige (Masstige) is very important to study, and yet it is a relatively …

[PDF][PDF] Mass prestige value and competition between American versus Asian laptop brands in an emerging market—Theory and evidence

A Kumar, J Paul - International Business Review, 2018 - academia.edu
In recent years, competition between brands have been linked to mass prestige associated
with the brands. Mass Prestige (Masstige) is very important to study, and yet it is a relatively …

Mass prestige value and competition between American versus Asian laptop brands in an emerging market—Theory and evidence

A Kumar, J Paul - International Business Review, 2018 - infona.pl
In recent years, competition between brands have been linked to mass prestige associated
with the brands. Mass Prestige (Masstige) is very important to study, and yet it is a relatively …

[引用][C] Mass prestige value and competition between American versus Asian laptop brands in an emerging market—Theory and evidence

A Kumar, J Paul - International Business Review, 2018 - cir.nii.ac.jp
Mass prestige value and competition between American versus Asian laptop brands in an
emerging market—Theory and evidence | CiNii Research CiNii 国立情報学研究所 学術情報 …

[PDF][PDF] Mass prestige value and competition between American versus Asian laptop brands in an emerging market—Theory and evidence

A Kumar, J Paul - drjustinpaul.com
In recent years, competition between brands have been linked to mass prestige associated
with the brands. Mass Prestige (Masstige) is very important to study, and yet it is a relatively …

Mass prestige value and competition between American versus Asian laptop brands in an emerging market—Theory and evidence

A Kumar, J Paul - International Business Review, 2018 - ideas.repec.org
In recent years, competition between brands have been linked to mass prestige associated
with the brands. Mass Prestige (Masstige) is very important to study, and yet it is a relatively …