Learning to love the older consumer

I Szmigin, M Carrigan - Journal of Consumer Behaviour: An …, 2001 - Wiley Online Library
This paper examines how and why marketing has largely ignored the older consumer and
concentrated on younger targets. It explores some of the myths of the older consumer and …
被引用次数：193 相关文章

[引用][C] Learning to Love the Older Consumer

I Szmigin, M Carrigan - Journal of Consumer Behaviour, 2001 - research.birmingham.ac.uk
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[PDF] academia.edu

[PDF][PDF] Learning to love the older consumer

I Szmigin, M Carrigan - Journal of Consumer Behaviour - academia.edu
This paper examines how and why marketing has largely ignored the older consumer and
concentrated on younger targets. It explores some of the myths of the older consumer and …

Learning to love the older consumer

I Szmigin, M Carrigan - Journal of Consumer Behaviour, 2001 - oro.open.ac.uk
This paper examines how and why marketing has largely ignored the older consumer and
concentrated on younger targets. It explores some of the myths of the older consumer and …

Learning to love the older consumer.

I Szmigin, M Carrigan - Journal of Consumer Behaviour, 2001 - search.ebscohost.com
This paper examines how and why marketing has largely ignored the older consumer and
concentrated on younger targets. It explores some of the myths of the older consumer and …