The impact of marketing communication and price promotion on brand equity
AF Villarejo-Ramos, MJ Sanchez-Franco - Journal of Brand Management, 2005 - Springer
This paper establishes a theoretical and empirical basis that shows the impact of marketing
communications and price promotion on brand equity. The theoretical review supports …
communications and price promotion on brand equity. The theoretical review supports …
[PDF][PDF] The impact of marketing communication and price promotion on brand equity
AF VILLAREJO-RAMOS, MJSA NCHEZ-FRANCO - academia.edu
This paper establishes a theoretical and empirical basis that shows the impact of marketing
communications and price promotion on brand equity. The theoretical review supports …
communications and price promotion on brand equity. The theoretical review supports …
[引用][C] THE IMPACT OF MARKETING COMMUNICATION AND PRICE PROMOTION ON BRAND EQUITY
RAF VILLAREJO, FMJ SANCHEZ - 2005 - sid.ir
[PDF][PDF] The impact of marketing communication and price promotion on brand equity
AF VILLAREJO-RAMOS, MJSA NCHEZ-FRANCO - cyberleninka.org
This paper establishes a theoretical and empirical basis that shows the impact of marketing
communications and price promotion on brand equity. The theoretical review supports …
communications and price promotion on brand equity. The theoretical review supports …
[PDF][PDF] The impact of marketing communication and price promotion on brand equity
AF VILLAREJO-RAMOS, MJSA NCHEZ-FRANCO - researchgate.net
This paper establishes a theoretical and empirical basis that shows the impact of marketing
communications and price promotion on brand equity. The theoretical review supports …
communications and price promotion on brand equity. The theoretical review supports …
[PDF][PDF] The impact of marketing communication and price promotion on brand equity
AF VILLAREJO-RAMOS, MJSA NCHEZ-FRANCO - researchgate.net
This paper establishes a theoretical and empirical basis that shows the impact of marketing
communications and price promotion on brand equity. The theoretical review supports …
communications and price promotion on brand equity. The theoretical review supports …
[引用][C] THE IMPACT OF MARKETING COMMUNICATION AND PRICE PROMOTION ON BRAND EQUITY
RAF VILLAREJO, FMJ SANCHEZ - 2005 - sid.ir
[PDF][PDF] The impact of marketing communication and price promotion on brand equity
AF VILLAREJO-RAMOS, MJSA NCHEZ-FRANCO - academia.edu
This paper establishes a theoretical and empirical basis that shows the impact of marketing
communications and price promotion on brand equity. The theoretical review supports …
communications and price promotion on brand equity. The theoretical review supports …