… This research focused on firm reputation, but our findings have implications for firms’ marketing
and advertising practices as well. Firms spend large amounts of money on marketing and …

… , public R&D institutions, and universities, the value of strategic blocking of competitors, the
benefits of negotiation during cooperation, and the role of signaling of corporate reputation …

… For airlines with a better corporate reputation, the effects of … important halo effect of corporate
reputation as a means of … a good reputation may become a double-edged sword for the …

… the “double-edged sword” of corporate reputation by examining the effects of two reputation
… of being-known on firm value, is consistent with the double edged sword effect (eg, Bundy & …

… metrics of corporate reputation and brand equity. Accordingly, disciplines such as corporate
… But similar to the case of CSR defining the practice as corporate communication may only …

… However, social media also offers plenty of opportunities for firms. At the same time, ignoring
… in support of disciplinary actions and could affect the firm’s reputation and their co-workers. …

… crisis exacerbated increases in firms’ systematic risks for … firms’ CSR initiatives, remain
robust when controlling for firm-… measure the reputations of managers across global firms in …

… We study the interplay of parent control with firm capabilities … We find that firm capabilities
positively affect foreign affiliate … firm should be explored for its moderating effect on the firm- and …

… Therefore, a positive prior CSR reputation can shield the company’s reputation during a …
For instance, if stakeholders perceive the company as using its CSR reputation to deflect …