… Because our purpose is to understand the value creation process when customers participate
and interact with employees in services, we do not consider firm and customer production (…

… customers. This research investigates whether and how the self-serving bias causes the
controversial effects of customer participation … of customer participation on customer satisfaction, …

… customer online knowledge contribution” mediates the relationship between customer
involvement … into the impacts of customer involvement and the contribution of customer knowledge …

… of customer participation (CP), understanding of the dark side of involving customers in …
This study proposes that the changing role of customers who actively participate in service …

… that CP could indeed be a double-edged sword, and provide managerial guidelines to …
Customer participation (CP) is defined as the degree to which a customer contributes effort, …

… The purpose of this paper is to identify the double-edged sword of customer involvement (perceived
relationship quality and coordination cost) in new service development in the hotel …

… With a greater number of B2B firms integrating customers into the new product … to utilize
customer involvement in NPD is an important decision because it may be a double-edged sword …

… consumer using product recommendation agents (RAs) that integrates consumer participation
… starts questioning whether consumer participation is a double-edged sword, although its …

… Extant research suggests that open innovation may be a double-edged sword. On the positive
side, it may help enhance new product development (NPD) efforts by bringing in required …

… customer participation and value co-creation theory to the social-services sector, where
consumer … between the value creation of participation and customer satisfaction in social services…