What did Ryan Lochte do? The double-edged sword of endorsers behaving badly

J Vredenburg, M Giroux - International Journal of Sports Marketing …, 2018 - emerald.com
… This paper investigates how Ryan Lochte’s sponsors not only … Lochte’s sponsors were
strategic in their response to the Rio robbery scandal. The research question divides into two

Deubiquitinating enzymes (DUBs): DoUBle-edged swords in CNS autoimmunity

J Ruan, D Schlüter, X Wang - Journal of neuroinflammation, 2020 - Springer
Multiple sclerosis (MS) is the most common autoimmune disease of the CNS. The etiology
of MS is still unclear but it is widely recognized that both genetic and environmental factors …

International Public Opinion with High-Profile Cases: An Analysis and Solution for the Amanda Knox, Natalee Holloway, and Ryan Lochte Cases

A Horner - Loy. LA Int'l & Comp. L. Rev., 2018 - HeinOnline
… The Ryan Lochte Case Lastly, in the case of Olympic star Ryan Lochte, his effort to place …
As news stories erupted on Lochte being the victim of a "supposed robbery" during the 2016 …

When should a brand cut ties with a scandalized endorser?

S Sato, A Arai, Y Tsuji, M Kay - Communication & Sport, 2020 - journals.sagepub.com
… Yet this marketing communication strategy is also recognized to be a double-edged sword.
Celebrity endorsers are often involved in misbehaviors that receive keen media attention (…

[PDF][PDF] Tweetkeeping NBC's Rio Olympics

D Sipocz, R Coche - Ohio Communication Journal, 2019 - ohiocomm.org
… But streaming and social media proved to be a double-edged sword: on the one hand, it …
sports tweets (n = 125), Usain Bolt and Ryan Lochte. More than a quarter of men’s sports tweets …

Ye Shiwen, collective memory, and the 2012 London Olympic games: notes on the production and consumption of national victimhood

H Pu, MD Giardina - Sport in Society, 2016 - Taylor & Francis
… than the winner of the men’s equivalent, Ryan Lochte of the United States. ‘The Swimming
Prodigy’, … state, it works more like a double-edge sword. Victimhood nationalism in China has …

Athlete–brand relationships in the era of “cancel culture”: Insights, analyses, and strategic development

RMD Mesler, K Howie, J Vredenburg… - Sport marketing in a …, 2022 - taylorfrancis.com
… , Ryan Lochte following lying to the police and media during the Rio Olympics); losing
positions within prestigious organizations (eg, Lance Armstrong was stripped of his chairman role …

Labeling theory, the power of words, and implicit bias

A Moreland-Capuia, A Moreland-Capuia - Training for change …, 2019 - Springer
… When the evidence was brought to the gentlemen, Ryan Lochte was a bit of spokesperson
and was quoted as admitting that he “over-exaggerated” the story and attributed his actions to …

[图书][B] Blackballed: An Empirical Examination of the Impact of Race, Gender, and Identity on the Sports Image Repair Process

SW Rush - 2020 - search.proquest.com
… in the bushes near the building with Lochte also pulling down a framed poster (Auerbach
& … “if they gave out Olympic gold medals for stupidity, Ryan Lochte would have won more …

[PDF][PDF] Bro‐ing Up the Brand: Privileged Masculinity in Birddogs Shorts

ME Lascity - The Journal of Popular Culture, 2021 - researchgate.net
… Demeby notes that people see celebrities like Matthew McConaughey and Joe Rogan as
bros and described Olympic swimmer Ryan Lochte as the quintessential bro. Elsewhere, the …