This paper is concerned with the impact of e‐commerce on agro‐food marketing. First, a
theoretical framework is specified for the Internet as a marketing tool with emphasis on the …

A major challenge facing Celtic Fringe agri‐food SMEs (in countries and regions of “Celtic”
origin such as Wales, Ireland and Brittany) is how to sustain growth in a global market: a …

Purpose–Online shopping is one of the most rapidly growing forms of shopping and
provides a global shop window for producers who wish to sell and market their products …

How fast will Internet shopping grow? Many retailers are currently developing a presence in
the Internet shopping arena because they wish to be, and to be seen to be, at the forefront of …

In the new economy small and medium enterprises face new challenges in their business-to-
consumers transactions, such as the use of new information and communication …

Climate change and demographic explosion are just some of the factors that negatively and
directly affect global food resources. Globalization also brings benefits such as immediate …

E-commerce refers to the use of the Internet to market, buy and sell goods and services,
exchange information, and create and maintain web-based relationships between …

The purpose of this paper is to examine the possibilities of increasing the benefits to be
derived from farmers markets (FMs) in Wales, through utilisation of networks augmented by …

The aim of this article is to determine whether the websites belonging to agri-food
cooperatives facilitate effective communication in an online environment and are adapted to …

Links between economic agents known as food manufacturers, wholesalers, and retailers
are complex, ill understood, changing rapidly, and decreasing in number. This paper …