Evaluative conditioning (EC) is one of the terms that are used to refer to associatively
induced changes in liking. Many controversies have arisen in the literature on EC. This …

Evaluative conditioning refers to changes in the liking of a stimulus that are due to the fact
that the stimulus has been paired with other, positive or negative stimuli. Although evaluative …

Although propositional models of associative learning are often referred to in the literature
on evaluative conditioning (EC), it has not yet been clearly stipulated what propositional …

Evaluative conditioning (EC) is the valence change of a stimulus (conditioned stimulus, CS)
that is due to the previous pairing with another stimulus (unconditioned stimulus, US). We …

Evaluative conditioning (EC) refers to changes in the liking of an affectively neutral stimulus
(the conditioned stimulus, or CS) following the pairing of that stimulus with another stimulus …

Pavlovian conditioning can be defined as a change in behavior that is due to the pairing of
stimuli. Evaluative conditioning is a subclass of Pavlovian conditioning effects in that it refers …

Propositional models of evaluative conditioning postulate that the impact of stimulus pairings
on liking should depend not on the pairings themselves but on what the pairings imply about …

In three experiments, we tested the influence of instructions about an allegedly upcoming
extinction or counterconditioning phase on evaluative conditioning (EC) effects. After an …

The investigation of evaluative conditioning (EC) has been mainly concerned with the
conditioning of individual stimuli. Namely, a specific conditioned stimulus (CS) is paired with …

Evaluative conditioning (EC) refers to attitude formation or change toward an object due to
that object's mere co-occurrence with another valenced object or objects. This chapter …