Abstract Social Media Promotion (SMP) of prescription drugs can be helpful, as it provides
us emotional support, it helps marginalized groups of patients to reach out to their physician …

The purpose of the study is to assess the perception, attitudes and behavior of the key target
consumer groups--doctors and patients, regarding social media marketing by …

Introduction: Social Media (SM) is evolving and more number of people are experiencing
benefits of SM. Though use of social media is beneficial, it has to be carefully calibrated …

Social media marketing is entering in every prospective field and results are beyond
imagination. Mckensey & Co. has predicted Indian pharmaceutical industry will touch 55 …

This study aimed to measure the use of social media applications for health information
among residents in Saudi Arabia. A cross sectional study was adopted in this study between …

If the message on the social media message isn't clear and focused, it's unlikely to be
effective, resulting in wastage of time and resources. This leads to failure of the …

The purpose of this study was to determine the perception of social media of different stake
holders in the pharmaceutical industry. Design/methodology/approach-The objective was to …

Technology has improved speed and ease of communication using various platforms.
Recent improvements in technology using Social Media (SM) has dramatically changed the …

Background When first introduced, social media was viewed as a means for personal
socializing. As it evolved, the purpose of social media has grown into something much …

The internet has become an important resource to help people search for online medication
information. This study aims to report the prevalence and profile of Saudi online medication …