This study investigated the relative impacts of three corporate social responsibility (CSR)
types–namely corrective, compensating and cultivating CSR–on brand defense by …

It is largely believed that genuine corporate efforts to embrace social responsibilities
stimulate customers to respond positively to such corporations. However, empirical research …

The purpose of this study is to investigate the relationship between corporate social
responsibility (CSR), corporate reputation (CR), and brand equity (BE). Building on the …

Purpose While past studies have shown that corporate social responsibility (CSR)
influences brand equity, loyalty and brand attitudes, research about CSR effects on the …

This study investigates the efficacy of three corporate social responsibility (CSR) initiatives—
sponsorship, cause-related marketing (CRM), and philanthropy—on consumer–company …

The purpose of this study is to investigate the relationships among corporate social
responsibility (CSR), corporate brand credibility, corporate brand equity, and corporate …

In recent years, corporate social responsibility (CSR) has attracted a lot of attention from
academics and businesspeople as an essential part of any company's ability to thrive. Many …

Social responsibility (SR) is becoming an increasingly significant component of many firms'
strategic planning decisions. Research has shown that consumers tend to reward socially …

The impact of updating or renewing a firm's corporate social responsibility (CSR) strategy is
an important topic in the CSR literature stream for market researchers and practitioners …

Nowadays corporate social responsibility (CSR) has become a critical factor influencing
customers buying intention. The purpose of this dissertation is to examine the impact of …