Kaj nam analitika masovnih podatkov lahko pove o uporabi spletnih bliskovitih ponudb v turizmu?
Spletne bliskovite ponudbe (SBP) so se med turisti uveljavile kot eden izmed popularnejših
distribucijskih kanalov za ponudbe hotelskih storitev, a literatura še ne ponuja enotnega …
distribucijskih kanalov za ponudbe hotelskih storitev, a literatura še ne ponuja enotnega …
Emerging marketing channels in hospitality: A global study of internet-enabled flash sales and private sales
The potential uses of flash deals or daily deals have caught the attention of many restaurant
and hotel firms, as well as third-party distributors, such as Expedia. A survey of nearly 200 …
and hotel firms, as well as third-party distributors, such as Expedia. A survey of nearly 200 …
[PDF][PDF] Customers' Experiences with Hotel Flash Sales in Asia
Y Luo - 2013 - ecommons.cornell.edu
This study is to explore customers' experiences with hotel flash sales in Asia. Specifically,
this thesis has investigated 1) customers' experiences with hotel flash sales; 2) customers' …
this thesis has investigated 1) customers' experiences with hotel flash sales; 2) customers' …
[PDF][PDF] Advantages and disadvantages of using flash sales in the lodging industry
K Berezina, K Semrad - Journal of Tourism & Hospitality (Los …, 2015 - researchgate.net
Flash sales websites (eg, Groupon, LivingSocial) are shopping intermediaries that provide a
promotional means to market and distribute goods and services at deeply discounted prices …
promotional means to market and distribute goods and services at deeply discounted prices …
Impact of promotional tools on reservation channels management: a descriptive model of Italian accommodation facilities
V Digiorgio - Information Technology & Tourism, 2016 - Springer
Digital evolution has greatly affected the tourism industry, bringing new challenges and
opportunities to accommodation facilities. Literature confirms that new technologies allow …
opportunities to accommodation facilities. Literature confirms that new technologies allow …
Daily Deals in the Mediterranean Region: A Data Analytics Approach
Daily Deal (DD) websites have established themselves as an inventory distribution channel
for hotels, yet they remain a largely underexplored topic in tourism. This paper seeks to …
for hotels, yet they remain a largely underexplored topic in tourism. This paper seeks to …
Reasons for Using Daily Deal Sites
A Stavrianea, EZ Bara, S Mamalis - Strategic Innovative Marketing and …, 2019 - Springer
Due to the economic crisis that Greece is going through, consumers are experiencing
continuous cutoffs, while there are not few that have lost their jobs and try to make ends …
continuous cutoffs, while there are not few that have lost their jobs and try to make ends …
Identifying the benefits and risks associated with flash sale websites and their potential implications for return customers
JB Aday - 2013 - ttu-ir.tdl.org
This research paper is focused on the emergent concept of daily-deal sites such as Groupon
and LivingSocial. Flash-sales have become a relevant marketing medium for firms, offering …
and LivingSocial. Flash-sales have become a relevant marketing medium for firms, offering …
Digital marketing in the hospitality industry: what influence does digital platform economy have on the booking rates of the hotel industry
C Griesmayr - 2019 - theseus.fi
The purpose of this thesis is to analyze the influence of the platform economy on the booking
rates of hotels. This thesis concentrates on two platforms important for the hotel business …
rates of hotels. This thesis concentrates on two platforms important for the hotel business …
ONLINE RESERVATIONS AND HOTEL DISTRIBUTION CHANNELS IN EUROPEAN TOURISM: A CASE OF CROATIA.
I Dadić, I Slivar, T Floričić - Central European Business Review, 2022 - ceeol.com
Technologies transform the total marketing mix of hotel products in the dynamic tourism
market, where the distribution is detected as a key factor of market placement and …
market, where the distribution is detected as a key factor of market placement and …