Globally, xenocentrism has emerged as a significant concept to understand consumer
behavior regarding local and foreign products. In this context and based on a sample of …

El xenocentrismo del consumidor, como creencia de que se pre-fiere lo extranjero a lo local,
es una construcción relativamente nueva en la literatura más amplia sobre el país de origen …

The purpose of this study is to establish a conceptual framework of xenocentrism in the
context of consumer behavior and subsequently to develop a scale assessing its …

Understanding social behavior and explaining its implications is essential when examining
consumer xenocentric behavior. This study evaluated the direct effects of consumer …

Companies in countries with less productive experience have seen threatened by the
introduction of foreign products to their local markets, perceived as superior among …

The increased competition derived from the globalization of business and markets, makes a
set of products from both domestic and foreign origin available to the consumer at the same …

Amidst an increasingly competitive global market, one with many more options for
completing commercial transactions beyond local markets, it is important to determine the …

Purpose The purpose of this paper is to create and validate a scale that measures consumer
xenocentrism in developing countries, where this phenomenon is furthermost prevalent. This …

Drawing on literature on consumer xenocentrism (C-XEN) and dysfunctional consumer
behavior, we investigate the impact of C-XEN on (a) compulsive buying, and (b) brand …