BACKGROUND: On August 9, 2010, Santa Clara County CA became the first US jurisdiction
to implement an ordinance that prohibits the distribution of toys and other incentives to …

Methods Restaurant responses were examined from January 2010 through March 2012.
Parent–caregiver/child dyads (n= 762) who were restaurant customers were surveyed at 2 …

Objectives “Toy premiums”, offered with McDonald's Happy Meals®, are a prominent form of
food marketing directed at children. Two California jurisdictions recently implemented …

Background Away-from-home eating is an important dietary behavior with implications on
diet quality. Thus, it is an important behavior to target to prevent and control childhood …

Fast food restaurants spend millions of dollars annually on child-targeted marketing, a
substantial portion of which is allocated to toy premiums for kids' meals. The objectives of …

BACKGROUND: Nutrition labeling of menus has been promoted as a means for helping
consumers make healthier food choices at restaurants. As part of national health reform …

Background: Approximately 32% of US children are overweight or obese. Restaurant and
fast food meals contribute 18% of daily calories for children and adolescents aged 2 to 18 …

Marketing techniques may improve children's vegetable consumption. However, student
participation in the design of marketing materials may increase the material's salience, while …

Objective Assess parents', children's, and restaurant executives' perspectives on children's
meals in restaurants. Design Cross-sectional. Setting Parents and children completed …

BACKGROUND: Recent attempts to improve the healthfulness of away-from-home eating
include regulations requiring restaurants to post nutrition information. The impact of such …