English Sensory marketing contains a set of strategic decisions focused on the sense's
stimulation in the public. When these decisions are taken on the point of sale, the public …

Mass marketing strategies are failing in how to connect to customers and the need to seek
out new concepts of how to reach their target market, and more importantly, how to remain in …

The present research investigates the sensorial marketing strategy in relation to the fashion
retail sector. The research examines the current literature made on sensorial marketing and …

In a globalizing world, increasingly competitive environment impels the companies to search
for different marketing methods beside the traditional ones. Sensory marketing which is one …

Use of multi-sensory marketing techniques and its influence on brand experience in retail
and HORECA sector Page 1 A Work Project presented as part of the requirements for the …

Abstract Date: June 9, 2011 Program: MIMA–International Marketing Course name: Master
Thesis (EFO 705) Title: How sensory marketing applies to the hotel and restaurant industry …

Sensory marketing is a useful marketing application which gives companies a real
opportunity to maximize product profitability. Consumers' eating habits keep changing …

The human senses must be understood so that it helps in understanding the consumption
processes where individual behavior and decision making are important factors. Sensory …

Orientation: Sensory marketing has become a popular marketing technique to enhance
consumer experience. Researchers have suggested that marketers should incorporate as …

From the perspective of the tourist, sensory marketing strategies may result in an experience
improvement which leads, in time, to acquiring a positive destination image, and, from the …