[PDF][PDF] The place of heritage and identity in the marketing strategy of destinations: A worldwide approach based on DMO slogans
H Séraphin, M Platania, M Pilato - … at the 6th international conference on …, 2017 - iris.unict.it
In the tourist industry destinations are competing against each other to attract visitors. In this
race to seduce visitors, cultural tourism (based on heritage and identity) appears as a very …
race to seduce visitors, cultural tourism (based on heritage and identity) appears as a very …
Analysing tourism slogans in top tourism destinations
A tourism destination's slogan is an important tool in the development of its national brand.
However, few studies have focused on this issue. Therefore, the main purpose of this paper …
However, few studies have focused on this issue. Therefore, the main purpose of this paper …
[PDF][PDF] ARE MYTHS AND LEGENDS USED IN TOURISM COMMUNICATION AS A RESOURCE? THE CASE OF ALGARVE ONLINE BROCHURES.
JR Pérez-Aranda, M Guerreiro, J Mendes - Enlightening tourism, 2015 - core.ac.uk
Tourist destinations are in search of differentiation in order to improve their attractiveness.
According to the literature, myths and legends can play an important role as a tourism …
According to the literature, myths and legends can play an important role as a tourism …
[PDF][PDF] Destination branding effectiveness: the case of France and Greece
AA Giannopoulos, LP Piha, E Pappa - 4 th International Conference …, 2016 - academia.edu
Tourism destinations continuously compete against each other for share of mind, share of
income, and share of voice. However, only some of them manage to score high at the …
income, and share of voice. However, only some of them manage to score high at the …
Destination Branding through the perception of the tourist: Case from Croatia
P Meza, N Seric - Human Capital without Borders: Knowledge and …, 2014 - ideas.repec.org
Creating a distinctive destination brand in order to maintain a uniform positioning of a place,
region or country among the world travelers is a complex and challenging task. As the …
region or country among the world travelers is a complex and challenging task. As the …
[PDF][PDF] Destination branding through the perception of the tourist: Case from Croatia
P Meža, N Šerić - Human capital without borders: Knowledge and …, 2014 - toknowpress.net
Creating a distinctive destination brand in order to maintain a uniform positioning of a place,
region or country among the world travelers is a complex and challenging task. As the …
region or country among the world travelers is a complex and challenging task. As the …
Tourism and destination branding: The case of Greek Islands
I Rossidis, D Belias, K Varsanis, S Papailias… - … Marketing and Tourism …, 2019 - Springer
Tourism is undoubtedly one of the most important areas of the Greek economy as Greece as
a country has the chance to have many and special beauty tourism resources. The …
a country has the chance to have many and special beauty tourism resources. The …
The role of brand elements in destination branding
This article evaluates the contribution of commonly used symbolic elements–namely
destination name, logo and tagline–to the establishment of the destination brand. The …
destination name, logo and tagline–to the establishment of the destination brand. The …
Empirical evaluation of the new Haiti DMO logo: Visual aesthetics, identity and communication implications
Many Caribbean nations depend on tourism and, as developing destinations, they have
benefited tremendously from this industry. Haiti was one of the most popular tourist …
benefited tremendously from this industry. Haiti was one of the most popular tourist …
[PDF][PDF] Exploring the destination branding effectiveness: Some preliminary evidence
Tourism destinations continuously compete against each other for share of mind, share of
income, and share of voice. However, only some of them manage to score high at the …
income, and share of voice. However, only some of them manage to score high at the …