Behavior is multiply determined and perception has multiple components: The case of moral perception

A Gantman, J Van Bavel - Available at SSRN 2695248, 2015 - papers.ssrn.com
Available at SSRN 2695248, 2015papers.ssrn.com
We introduce two propositions for understanding top-down effects on perception. First,
perception is not unitary but composed of multiple components. Second, behavior is
determined by multiple processes. We re-analyze Firestone & Scholl's (2014) own data,
finding that it casts serious doubt on their claims that semantic priming fully explains moral
pop-out. This case study underscores the importance of these propositions.
Abstract
We introduce two propositions for understanding top-down effects on perception. First, perception is not unitary but composed of multiple components. Second, behavior is determined by multiple processes. We re-analyze Firestone & Scholl’s (2014) own data, finding that it casts serious doubt on their claims that semantic priming fully explains moral pop-out. This case study underscores the importance of these propositions.
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