[PDF][PDF] Brand website marketing strategies for foods and beverages consumed by children and adolescents in Argentina
P Gómez, C Tamburini, VR García… - Arch Argent …, 2021 - researchgate.net
P Gómez, C Tamburini, VR García, V Chamorro, E Carmuega
Arch Argent Pediatr, 2021•researchgate.netThe Internet has allowed the expansion of food and beverage advertising in different media.
The objective of this study was to identify the marketing strategies used in brand websites of
foods and beverages consumed by children and adolescents, and classify them based on
the Food Guidelines for the Argentinean Population. The foods and beverages most
commonly consumed by the child and adolescent population as per the Survey on
Nutritional Food Intake of the Autonomous City of Buenos Aires were selected. Brand …
The objective of this study was to identify the marketing strategies used in brand websites of
foods and beverages consumed by children and adolescents, and classify them based on
the Food Guidelines for the Argentinean Population. The foods and beverages most
commonly consumed by the child and adolescent population as per the Survey on
Nutritional Food Intake of the Autonomous City of Buenos Aires were selected. Brand …
Abstract
The Internet has allowed the expansion of food and beverage advertising in different media. The objective of this study was to identify the marketing strategies used in brand websites of foods and beverages consumed by children and adolescents, and classify them based on the Food Guidelines for the Argentinean Population.
The foods and beverages most commonly consumed by the child and adolescent population as per the Survey on Nutritional Food Intake of the Autonomous City of Buenos Aires were selected. Brand websites were identified; marketing strategies were analyzed and marketed foods and beverages were classified based on the Guidelines.
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